SENIOR MANAGEMENT - Birnur Özgül

With over 25 years of experience in corporate communications, brand management, and strategic positioning, Birnur Özgül began her career in media planning and communications agencies, where she rose to the position of Deputy General Manager. During this period, she gained extensive experience in managing the communications and reputation strategies of many leading Turkish brands operating within multi-brand structures.

Between 2014 and 2020, she led the corporate communications and marketing strategies of Doğtaş, Kelebek, Kelebek Mutfak-Banyo, Lova Yatak, and Ruum Store. Since 2020, she has been managing the overarching communication strategies of Doğtaş, Kelebek, Lova Yatak, Kelebek Mutfak-Banyo, Ruum Store, Biga Home, Biotrend Enerji, Doğyap İnşaat, Troypark, and D’Afric Senegal Construction brands within Doğanlar Holding. She is also a member of the Executive Board of Doğanlar Holding.

Özgül has led numerous projects in sustainability, financial communication, IPO processes, digital transformation, and AI-driven data analytics. She specializes in reputation management, corporate identity, and brand architecture development.

Recognized for her achievements in the field, she received the “Best Corporate Communication Strategy” award at the Business Honor Awards 2025, was named among “Turkey’s Top 50 Most Competent Corporate Communication Leaders” (2023), and has been honored in previous years with the “Best Corporate Communication Director of the Year” and “Best Communication in the Energy Sector” awards.

She holds a degree in Public Relations from Anadolu University and speaks English.